Hibi started with a match factory and an incense factory that combined their products and brought together two Japanese crafts. The result is a collection of matchsticks that are light as a match followed with 10 minutes of a great aroma of the incense.

A pack of Hibi 10 Minute Aroma counts 8 matchsticks and a non-flammable mat on the box. It fits easily in your hand and the match can be light by striking it, without the use of a lighting device. After lighting the match you can place it on the non-flammable mat that is included. This mat can be best placed in a ceramic bowl.

Japanse Cypress incense has fragrance of trees enveloping your mind with a nostalgic serenity. Use this to soothe a restless mind and for more clear thoughts. Japanese Cypress is part of Hibi's Japanese fragrances, a collection of scents that celebrates Japanese traditional incense. The scents are not necessarily scents that are native to Japan, like Sandalwood and Cinnamon. However, they represent ingredients commonly used and loved in Japanese traditional incense.