Hibi started with a match factory and an incense factory that combined their products and brought together two Japanese crafts. The result is a collection of matchsticks that are light as a match followed with 10 minutes of a great aroma of the incense.

A pack of Hibi 10 Minute Aroma counts 8 matchsticks and a non-flammable mat on the box. It fits easily in your hand and the match can be light by striking it, without the use of a lighting device. After lighting the match you can place it on the non-flammable mat that is included. This mat can be best placed in a ceramic bowl.

Yuzu is a bright and uplifting citrus aroma with fresh, zesty notes and a subtle sweetness. Inspired by the distinctive Japanese citrus fruit, this refreshing fragrance brings a sense of clarity and calm while filling the space with a clean and invigorating scent.